Corporate Wide Passion

Corporate Wide Passion

Recently I read about a consultant who was invited by a client hoping to find their passion. At first I found that astonishing, but then I thought, Yes, that’s not that odd. We often don’t realize where our passion lies after we talk about it with someone. Whether this is a left of right brain exercise is not really relevant.The question here is: does it make sense to use passion as a corporate value? Why bring it up. And also … when?

One way to state the importance of passion is this: We relentlessly pursue our beliefs and goals, and energize others along the way. Committing to see a project through from beginning to end. “Making things happen”. Having the enthusiasm and energy to “spark” others to perform.

Microsoft uses: “your potential our passion.” This is a very strong statement, but is it credible?

A good question when addressing this value is this: can you be more specific; what is the passion focused on?

1. Passion for innovation (Nokia)

… is based on a desire we have to live our dreams, to find our courage and make the leap into the future through innovation in technology, ways of working and through understanding the world around us. This is more honest and more credible focusing on technology and innovation.

2. Passion for winning.

The pursuit of superior performance… determined to outperform and beat the competition… to be the best. We set aggressive goals and strive to beat them with a restless determination to continually improve upon our personal bests… accountable for outstanding results.

This is also clear, a strong sense for competition that will have its effect on the organization (individual bonuses like in the financial world).

It is often hard to grasp what the source of passion is. In case of Nokia it is easy for employees to feel connected to their product and to innovation. Passion is something emotional. Producing a consumer products that you stick in your pocket feeds the possibility of passion. But what if your product is not tangible (finance) or a pure necessity (care)?

Values like passion must make sense and is related to the business. There are credible examples (Nokia) but often the lack of passion for a business – product or service – cannot be veiled by a corporate statement.

© 2009 Hans Bool

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